NEWS

Wanted by Expo 2020: Gadget geeks and game makers

Innovators, gadget geeks and games gurus who can look into the future and create the next big craze are being called to present their ideas and get a chance to have them displayed to visitors from around the world at Dubai Expo 2020.

The Expo has launched a worldwide search, backed by a social media and online campaign, to find the brains behind the newest, coolest gadgets, gizmos plus digital and traditional games on the planet in time for the next World Expo in 2020.

“We want to wow and delight our visitors with take-home keepsakes that could only come from a World’s Expo,” said Gillian Hamburger, senior vice-president, commercial at Expo 2020.

She said the gadgets, gizmos and games would be available for sale not only at the Expo site, but also through Expo 2020’s exclusive online shop and selected Expo 2020 approved retailers far ahead of the event opening.

“Our ambition is to offer a product range that people will want to buy not only because they are offered by Expo 2020 but also because the items are unexpected, unique and innovative,” Hamburger added. “These are products that consumers all over the world will want to get their hands on; new ideas and concepts that the world hasn’t seen before and become a must-have for those who love innovative products. They need to be creative and trendsetting, and should ideally fit in with our core Expo subthemes of opportunity, mobility and sustainability.”

The games section will include online, network, PC and consoles, mobile, and other forms of digital games as well as traditional, such as a new version of chess or snakes and ladders. Expo wants games-makers of all kinds to submit their ideas. SMEs are actively encouraged to participate in the programme, and to tender for every product category that is relevant to their business. The Expo organisers will tailor flexible terms to ensure profitability and equal opportunity for companies of all scales.